This article was first published in Francoise Murat &Associates newsletter in March 2010.

Mention cheese and onion and most people think of crisps. My quick Twitter survey revealed answers naming the Walkers brand,the colour of their bags (blue apparently) and even Gary Linekar,the face of Walkers crisps for so long he must surely have earned more from promoting crisps than from playing football and being a pundit. A few people were more inventive suggesting pasties and toasties but for most it was all about the crisps. The reason the crisp flavour works well is that the milky [...]

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